Welcome to Inkcap, where journalism gets into the weeds.
Our journalism focuses on nature in Britain.
This is an island of towns and wilderness. Of sprawling farmland and urban allotments. Of bogs and moors and meadows. In Britain, the story of nature is one of both wildlife and people. Which is another way of saying: conservation can be complex. At Inkcap, we embrace this complexity.
Our approach
We believe that journalists should give the same time and attention to the natural world as they do to the corridors of Whitehall.
Our storytelling holds a lens to the biggest questions facing the landscape today. The answers are sometimes messy – the science uncertain, opinions divided, solutions unclear – but the discussion is always worth having.
Nuance is at the heart of our work. We seek to provide clarity on complex topics, without pretending to have all the answers. We approach controversies with a spirit of curiosity and generosity, aiming to bridge rather than reinforce our divides. We are interested in the behind-the-scenes of conservation, and the challenges that come with turning theory into action.
At the same time, we love getting lost in a story. Journalism should be a joy to read, and we strive to publish features that you are compelled to read to the very last line.
Our journalism is editorially independent and not aligned with any political party or campaigning organisation.
Our readers
Inkcap is read by scientists and academics, ecologists, conservationists, policymakers, and others interested in the future of Britain’s landscapes. Ground Cover, our weekly digest, has 650+ subscribers, and consistently achieves an open rate of more than 70%.
History
Inkcap was established in 2020. Since then, we have attracted a small but devoted audience, been quoted across media and government, partnered with major news organisations, and earned nominations and prizes for our journalism.
In 2022, Ground Cover won the prestigious Press Gazette Newsletter of the Year award. In 2021, our investigation into nature conservation by local authorities was shortlisted at the British Journalism Awards in the environment and energy category. Our stories have been cited in publications including the Times, the Guardian, National Geographic and the Financial Times.
Funding
Our work is funded by our readers. Subscribe now to support our journalism – or, if you are not quite ready to commit, leave a donation in our tip jar. Anyone who donates more than £500 is automatically listed as a patron: email editor@inkcap.co.uk if you would rather not appear on the list.
We are grateful to the Pebble Trust, which generously supported our journalism with a grant in 2021.
If you are interested in supporting our journalism in any further capacity, please get in touch by emailing editor@inkcap.co.uk.